BRAND STRATEGY • BRAND ICON • WEBSITE DESIGN & DEVELOPMENT
The Institute for Human Relations fosters meaningful conversations that strengthen community, encourage understanding, and explore diversity—particularly among young people navigating life’s important decisions. We were commissioned to develop a conceptual logo that embodied the organization’s mission and reflected the connection-centered approach of its founder, Steve Davis. The resulting identity serves as a visual expression of dialogue, empathy, and human connection.
The logo has a specific visual concept; interconnected circles, and hands coming together holding space. Included on the website were site icons representing institutions as well as educational institutions.
The website extended the brand identity through an inviting color palette, soft forms, and an inclusive visual language that reinforced the organization’s mission. Built to support community engagement, the site features integrated event registration and ticketing for both virtual and in-person workshops, a comprehensive resource library, and a news blog that shares timely articles alongside Institute updates.
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