Archambault Insurance
BRAND STRATEGY • MARKETING & AD CAMPAIGN • RADIO SPOTS
Photos by Nonni Sancousy Photography
We partnered with Archambault Insurance, a family-owned insurance agency, to develop a branding and advertising campaign centered around their strong community presence and personalized customer service. The campaign, titled “Real People. Great Service.”, reflected the agency’s commitment not only to their clients, but also to the local organizations and philanthropic initiatives they actively support.
The campaign featured interviews with both residential and commercial clients, including local non-profit organizations, allowing real stories and experiences to become the voice of the brand. We edited and developed the interview content for print advertising and extended the campaign into radio spots using the actual voices of the clients themselves—creating a genuine and relatable connection with the community.
Working alongside editor and copywriter Melissa Wyse and photographer Nonni Sansoucy, we developed a cohesive campaign that combined authentic storytelling with strong visual communication. The campaign ran successfully for several years, helping reinforce Archambault Insurance’s reputation as a trusted, community-focused business.
ad campaign: print
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
design
concept & design • business
Radio Spots
ARCHAMBAULT INSURANCE : ASHLEY RADIO AD
ARCHAMBAULT INSURANCE : MARC RADIO AD
ARCHAMBAULT INSURANCE : PIKORA RADIO AD
ARCHAMBAULT INSURANCE : TOM RADIO AD
We edited the interview copy and placed it in their ads as well as creating Radio Spots using the clients voice. With the help of editor and copywriter, Melissa Wyse
© 2026 All Rights Reserved
