Avena Integrative Medicine approached us to create a brand identity rooted in wellness, balance, and thoughtful patient care. Inspired by the seed of the Avena plant, the branding concept became a subtle symbol of growth, restoration, and natural healing.
We developed a complete visual identity system including a custom brand mark, typographic treatment, color palette, and supporting brand materials.
The final system extended across business cards, stationery, notepads, and interior signage to create a cohesive brand experience throughout the practice.
Inspired by the seed of the Avena plant, the branding concept became a subtle symbol of growth, restoration, and natural healing.
Working alongside a local signage company, we also developed the front lawn signage, reception desk signage, and front window vinyl graphics to ensure the brand carried seamlessly throughout the physical environment. further connecting the identity with the building
To further connect the identity with the physical environment, we designed subtle vinyl wellness quotes that complemented the tones of the interior space, reinforcing a calm and intentional atmosphere for patients and visitors.
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