THE ART OF LULA BLOCTON : BOOK DESIGN

We are near to the completion of a 3 year project with African American artist, LULA BLOCTON. She was part of a women’s artist movement in New York in the 60’s. This collection of a culmination of her life’s work has produced a 240 page book documenting her art up to now. The forward text essay was written by New York art curator and writer, Barbara Stehle. Each image was meticulously color corrected and adjusted before placing into the book. The book was finally edited by Jonathan Miller who is a freelance writer and an editor for Random House. The book will be published by Lula’s painting mentor, Samia Halaby and her sister Nahida, who run Palestine Books publishing company. The book will be printed by Ingram Spark.

Keeping Your Business Healthy Through COVID-19

When it comes to getting through the pandemic, not all businesses started out on even footing. An office-based company can make the (admittedly, often challenging) transition into remote work while losing relatively few productive days. Compare this to gyms, restaurants, and other in-person, serviced-based industries that have faced major upheavals, not to mention constant fluctuations in whether or not they can even be open.

If you own a business in one of these more tumultuous fields, here are some tips for how to keep your business moving forward despite the pandemic.

Assess Your Current Situation

Are there any changes that will keep your business safer?

• Take a close look at your budget to make sure you understand your financial state.
• Consider hiring a financial planner who can help you evaluate your situation.
• If necessary, look into applying for a loan or grant to keep your business going.
• Many business owners feel a ton of relief when they form an LLC, thanks to the protections and tax advantages the designation provides.

Brighten Up Your Space

If you’re already closed, you may as well take advantage of the moment:

• Give your walls a fresh coat of paint, and consider creating an eye-catching feature wall.
• Upgrade or deep-clean your floors to make your space look clean and inviting.
• Consider layout changes that make your business easier to navigate.

Focus on Re-Opening Marketing

We’re almost through this – get ready to bring people back.

• Vaccine distribution is underway, so we may only be months away from things picking back up.
• Focus on building a marketing plan that will bring people back into your store.
• Although traditional marketing is still a powerful tool, having Studio Foronda revamp your website and branding will help you meet people wherever they are.

Although we’re not out of the woods just yet, soon this pandemic will be behind us. The choices you make for your business right now will define your path in the post-COVID world. We hope this article helps you come out as strong as possible.

Need to create a more engaging and appealing website for your customers? Partner with Studio Foronda today! Call 301.538.2344.

Photo Credit: Pexels

Our client JA Patty created this package sleeve with the logo brand mark that we created for them. They make the best Jamaican Patties around!!

Our client Conroy Outar used the Brand Logo Mark that we created for him to design his food truck. He’ll be on the road selling his delicious Jamaican Patties. If you see him say “Hi!”. www.japatty.com

We’ve been working on the website redesign for Anya, a fine dining restaurant located in Thompson, CT. Taking from their existing brand, we are recreating an elegant themed site to reflect the high class taste of their image and interior space. They feature Italian inspired cuisine in a beautifully set atmosphere in the country. We are honored to be asked to take on this project which will be finished by May, right in time for Spring.